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With consumers shifting to Internet and mobile shopping, the demand for brick and mortar store shopping has decreased and in response, several major U.S. retail chains have downsized the number of their physical retail operations (Farfan, 2013). Yet, retailers have not completely said good bye to stores. Indeed there may be several key store attributes that retailers’ can focus on and continue to develop if they are interested in keeping customers shopping and buying in brick and mortar stores.

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Jan 1st, 12:00 AM

Keeping Customers Shopping in the Store: Interrelationships among Store Attributes, Shopping Enjoyment, Place Attachment, and Store Loyalty

With consumers shifting to Internet and mobile shopping, the demand for brick and mortar store shopping has decreased and in response, several major U.S. retail chains have downsized the number of their physical retail operations (Farfan, 2013). Yet, retailers have not completely said good bye to stores. Indeed there may be several key store attributes that retailers’ can focus on and continue to develop if they are interested in keeping customers shopping and buying in brick and mortar stores.

 

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