Merchandise Assortments of Online Fair Trade Retailers: Are They Balanced?
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Fair-trade has emerged as a powerful concept in today’s marketplace. In 2011, consumers spent 6.6 billion USD on certified fair-trade products or items, which represents a 12% increase in sales over 2010 (Thompson, 2012). Fair-trade is a social movement aiming to set fair prices for products, alleviate poverty, and assist producers and workers marginalized by the traditional economic model. In response to the increase in sales of fair-trade products, research has emphasized a strong need for investigating fair-trade customer interests, and satisfying customer expectations with good quality merchandise and customerfriendly web sites (Halepete & Park, 2006).