Who is using apparel tablet catalogs? Intention and behavior of fashion and IT innovators
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
This study aimed to uncover the potential characteristics of apparel tablet catalog application (TCA) users. The popularity of mobile devices has resulted in the proliferation of many additional new retailing platforms. The tablet catalog is one of the new outgrowths in the field of e-commerce and catalog shopping. It allows consumers to make transactions while browsing catalog pages within the application on mobile devices. Given the relative infancy of TCAs, however, there is a desire to investigate the relation between the users and their adoption intention and behavior. The results from this study provide a deeper understanding of consumers who adopt TCAs, which greatly benefits TCA marketers looking to formulate more effective marketing strategies.