Presenter Information

Yun-Jung Choi, SUNY OneontaFollow

Track

PPD

Presentation Type

Event

Description

Stock markets are at the center of today’s economy (Hafer & Hein, 2007). Despite the positive relationship between stock returns and marketing activities such as product innovations (Srinivasan et al. 2009), the discipline of fashion marketing has not been aggressively devoted to teach financial and stock trading systems in classroom. The purpose of the study is to enhance student motivation and learning in fashion financial markets.

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Jan 1st, 12:00 AM

Stock Market Analysis in Fashion Marketing Class

Stock markets are at the center of today’s economy (Hafer & Hein, 2007). Despite the positive relationship between stock returns and marketing activities such as product innovations (Srinivasan et al. 2009), the discipline of fashion marketing has not been aggressively devoted to teach financial and stock trading systems in classroom. The purpose of the study is to enhance student motivation and learning in fashion financial markets.

 

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