Perception of Apparel Sustainability Based upon Cultural Differences among Design Students
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Designers need to understand the breadth of strategies for developing more sustainable solutions (Shedroff, 2009). Design students’ concepts of sustainability are different depending on their cultural contexts and approaches to sustainability issues that universities have taken that vary across cultures. In this research, we examine how American and Korean design students perceive the importance of sustainability regarding their apparel as a user and professional and how they strategize sustainable practices. This cross-cultural comparison of American and Korean students perceptions of sustainability can provide valuable insight regarding how cultural factors shape and influence a group’s sustainable behavior and can help the instructor who wants to educate students as broadly as possible.