Effect of Psychological Closeness on Consumer Attitudes Toward Fashion Blogs:
The Moderating Effect of Fashion Leadership and Interpersonal LOV
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
Fashion blogging has become a new way of branding. Indeed, a number of major fashion brands have embraced blogging and other forms of social-media engagement, using them to connect to their consumers or reach out to potential customers (Colliander & Dahlen, 2011). Even though fashion blogging is now one of the most popular advertising tools for many fashion brands, few studies have examined the dynamics of blogs in terms of consumer perception and behavior. Only a small number of research studies on blogs to date have focused on blogger motivations (Huang, Shen, Lin, & Chang, 2007), blog content (Chu & Kamal, 2008), and socialmedia marketing narratives (Kozinets et al., 2010).