Track

SPA

Presentation Type

Event

Description

The purpose of this study is to examine the female image, social role and social weight (relative size and positioning) of women as portrayed on movie magazine covers during four different time periods of the Chinese People’s Republic. Social action theory is the theoretical analysis framework for this study (Anderson & Meyer, 1988). Although Chinese women’s social status has increased since 1949, some researchers suggest that the female image has changed in a “negative” direction in movies during the past 100 years (Wu & Guan, 2007). Four hypotheses were derived from previous research: H1: There are significant female image differences among depictions of women across different periods, H2a: There are significant social role differences between genders among depictions of women and men across different periods, H2b: There are significant female social role differences among depictions of women across different periods, and H3: There are significant differences in the visual portrayal of social weight between genders in different periods.

Share

COinS
 
Jan 1st, 12:00 AM

Image, social role and social weight of Chinese women on the cover of Popular Cinema from 1950 to 2012

The purpose of this study is to examine the female image, social role and social weight (relative size and positioning) of women as portrayed on movie magazine covers during four different time periods of the Chinese People’s Republic. Social action theory is the theoretical analysis framework for this study (Anderson & Meyer, 1988). Although Chinese women’s social status has increased since 1949, some researchers suggest that the female image has changed in a “negative” direction in movies during the past 100 years (Wu & Guan, 2007). Four hypotheses were derived from previous research: H1: There are significant female image differences among depictions of women across different periods, H2a: There are significant social role differences between genders among depictions of women and men across different periods, H2b: There are significant female social role differences among depictions of women across different periods, and H3: There are significant differences in the visual portrayal of social weight between genders in different periods.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.