Negotiating an Appropriate Image: A Visual Analysis of Prom Magazine Editorials
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Prom is a rite of passage in American society, a symbolic divide between youth and adulthood. The cultural importance of prom is felt by many young women who report feeling pressure to look and act in a certain manner to be suitable for the occasion (Zlatunich, 2009). Prom is used as a venue to construct and display an ideal feminine identity by adolescent girls. There is pleasure to be gained from interacting with beauty practices to achieve the feminine ideal for prom; however, there is a close relationship between enjoyment in feminine beauty rituals and pressure to engage in consumerism (Zlatunich, 2009). Prom is also one of the first and only times that adolescent girls are able to interact with their feminine sexuality.