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Businesses are scrutinized for causing major social, environmental, and economic problems while prospering at the expense of the both society and the environment. However, Elkington’s (1998) theory of the triple bottom line theorized a different way of operating. Elkington (1998) provided the primary argument that businesses must not only consider, but also balance the triple bottom lines.

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Jan 1st, 12:00 AM

Moving beyond tradeoffs: Creating shared value through mutually beneficial relationships

Businesses are scrutinized for causing major social, environmental, and economic problems while prospering at the expense of the both society and the environment. However, Elkington’s (1998) theory of the triple bottom line theorized a different way of operating. Elkington (1998) provided the primary argument that businesses must not only consider, but also balance the triple bottom lines.

 

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