Materialism and Clothing Post-Purchase Behaviors
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
In a material-oriented society, consumers value possessions of material things (e.g., clothing) and buy more than needed. Consumers use material goods to express social status (success). Such materialistic consumers use clothing as a means to symbolize social status, prestige, and success (Browne & Kaldenberg, 1997). They are highly involved with clothing, are fashion leaders, and purchase the newest styles and premium brands (Goldsmith, Fylnn, & Clark, 2012; Workman & Lee, 2010). Further, materialistic consumers tend to show compulsive buying behaviors (Yurchisin & Johnson, 2004).