Differences in Consumers’ Attitudes toward Eco-Fashion Products:
Comparisons between South Korea and China
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The increasing popularity of fast fashion has been influenced to several environmental problems. Due to the various environmental impacts of present clothing consumption, many fashion industries have become concerned about “sustainability” in their supply chain when they produce the clothes (Niinimaki, 2010). This newest trend brings great pressure to the fashion firms to turn to an “eco” viewpoint and start to promote “eco-fashion products” (Jain and Kaur, 2004).