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Teens are important and influential consumers with an estimated 32 million teens in the United States, spending over $172 billion per year (Bachlet & Crozier, 2012). Byon (2005) stated that niche markets often provide the most potential for growth of a brand and the plus-size market has been identified as the fastest growing segment in retail. The Center for Disease Control (2011) reported that approximately 17% of the 22,040,340 adolescents between the ages of 15 and 19 years are overweight or obese in the United States alone.

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Jan 1st, 12:00 AM

A meta-analysis of apparel-related research for plus-size teens

Teens are important and influential consumers with an estimated 32 million teens in the United States, spending over $172 billion per year (Bachlet & Crozier, 2012). Byon (2005) stated that niche markets often provide the most potential for growth of a brand and the plus-size market has been identified as the fastest growing segment in retail. The Center for Disease Control (2011) reported that approximately 17% of the 22,040,340 adolescents between the ages of 15 and 19 years are overweight or obese in the United States alone.

 

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