Fashion for a Cause, Collection Development, and Professional Presentation
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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The phenomenon of combining fashin with a health-related cause, also called health fashion, has taken many forms in the last two decades (Walker, 2010). As early as 1997 the American Heart Association began a campaign to raise awareness for heart health among women (Mosca, 2004), and in 2004 the AHA began the Go Red for Women campaign and chose the red dress as a symbol of the movement.