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The fair trade concept has received great attention from consumers due to its role in developing "sustainable and people-oriented business models" (Ma & Lee, 2012, p. 1). It was reported that more than 1.2 million marginalized producers in 58 developing countries benefited by fair trade certified sales in 2009 which represented approximately 4.4 billion USD (Fairtrade International, 2013).

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Jan 1st, 12:00 AM

Fair Trade Purchasers: How Are They Different From Non-Purchasers?

The fair trade concept has received great attention from consumers due to its role in developing "sustainable and people-oriented business models" (Ma & Lee, 2012, p. 1). It was reported that more than 1.2 million marginalized producers in 58 developing countries benefited by fair trade certified sales in 2009 which represented approximately 4.4 billion USD (Fairtrade International, 2013).

 

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