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The online shopping experience promises to become more interactive, creative, and social. Emerging digital technologies in the fashion industry could change the dynamics of online garment purchase and garment consumption by enabling consumers to acquire visual information, interact, co-design, and make more educated purchase decisions (Ashdown & Loker, 2010).

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Jan 1st, 12:00 AM

Exploring consumption intentions of customized apparel

The online shopping experience promises to become more interactive, creative, and social. Emerging digital technologies in the fashion industry could change the dynamics of online garment purchase and garment consumption by enabling consumers to acquire visual information, interact, co-design, and make more educated purchase decisions (Ashdown & Loker, 2010).

 

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