An Investigation of Self-Concept, Clothing Selection, and Life Satisfaction among
Disabled Consumers
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
Because consumer behavior research has typically focused on the population of “haves” and assumed consumers’ normalcy (Miller, 1997), the population of “have nots” has been largely ignored by researchers. As a result, we have a limited understanding of disabled individuals as consumers, particularly their behaviors related to the selection of clothing to wear. Thus, this study is designed to better understand disabled consumers and to investigate the influence of disabled individuals’ multifaceted self-concept on their motivations for clothing selection.