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Frequent shoppers are an important segment of consumers for the clothing industry because they account for a disproportionate amount of sales and profits and play an important role in the fashion diffusion process. The purpose of this study was to test hypothesized characteristics that distinguish frequent shoppers clothing from other buyers. We focused on characteristics that have been studied by previous researchers and characteristics that have received less study, but are no less interesting and potentially important to clothing marketing and management.

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Jan 1st, 12:00 AM

Profiling the Frequent Clothing Shopper

Frequent shoppers are an important segment of consumers for the clothing industry because they account for a disproportionate amount of sales and profits and play an important role in the fashion diffusion process. The purpose of this study was to test hypothesized characteristics that distinguish frequent shoppers clothing from other buyers. We focused on characteristics that have been studied by previous researchers and characteristics that have received less study, but are no less interesting and potentially important to clothing marketing and management.

 

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