Track

CB

Presentation Type

Event

Description

Online social networking (SNS) usage has been a revolutionary topic of interest for researchers and consumers since online social networking websites’ popularity spiked. Online social networking utilized by an individual engages family members, friends, and retailers. Since SNS have integrated into many individuals’ daily lives, consumer socialization patterns previously observed have undoubtedly changed. Although the influence of SNS usage on attitudes and purchase intentions toward product reviews have rarely been researched, preceding studies have found socialization agents such as peers, family, and media to be influential on the socialization of consumers (Nelson & McLeod, 2005).

Share

COinS
 
Jan 1st, 12:00 AM

Modern consumer socialization: The influence of peers, family, and online social networking usage

Online social networking (SNS) usage has been a revolutionary topic of interest for researchers and consumers since online social networking websites’ popularity spiked. Online social networking utilized by an individual engages family members, friends, and retailers. Since SNS have integrated into many individuals’ daily lives, consumer socialization patterns previously observed have undoubtedly changed. Although the influence of SNS usage on attitudes and purchase intentions toward product reviews have rarely been researched, preceding studies have found socialization agents such as peers, family, and media to be influential on the socialization of consumers (Nelson & McLeod, 2005).

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.