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During the purchase decision-making process, attributes of a product play an important role; consumers evaluate attributes of apparel including intrinsic aspects (e.g., color, design/style, fabric, size/fit, quality, etc.) and extrinsic aspects (e.g., price, brand, price, origin of country, etc.). Studies have found that consumers use intrinsic attributes such as durability, comfort, and fit to evaluate apparel quality (Hugo & Aardt, 2012; Hsu & Burns, 2002).

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Jan 1st, 12:00 AM

Shopping Orientation, Fashion Innovativeness, and Purchase Decision-Making

During the purchase decision-making process, attributes of a product play an important role; consumers evaluate attributes of apparel including intrinsic aspects (e.g., color, design/style, fabric, size/fit, quality, etc.) and extrinsic aspects (e.g., price, brand, price, origin of country, etc.). Studies have found that consumers use intrinsic attributes such as durability, comfort, and fit to evaluate apparel quality (Hugo & Aardt, 2012; Hsu & Burns, 2002).

 

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