Antecedents and Consequences of Trust and Commitment in Apparel Manufacturer-Contractor
Relationships: The Moderating Role of Firm Size
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
As the long-term orientation of the relationships established between firms has been widely discussed as an important strategic element to success in competitive business environments, firms have been interested in establishing cooperative long-term business relationships with customers and suppliers (Morgan & Hunt, 1994). Existing evidence from research insists that the size of the firm (Redondo & Fierro, 2007) is a fundamental component considered in dyadic relational models and trust and commitment (Morgan & hunt, 1994) and firm performance and relationship satisfaction (Jap & Ganesan, 2000) are key elements in the development and maintenance of lasting relationships between firms.