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Our mobile devices have changed the way we think about apparel shopping. Today you can flip on your phone and buy a pair of jeans in under a minute. Mobile technology is becoming increasingly attractive as it converts traditional electronic commerce (e-commerce) into mobile commerce (m-commerce) (Min, Dong, & Chin, 2012) allowing consumers to conduct online transactions via devices such as smart phones and tablets.

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Jan 1st, 12:00 AM

Mobile Apparel Shopping: Application to Innovation Theory

Our mobile devices have changed the way we think about apparel shopping. Today you can flip on your phone and buy a pair of jeans in under a minute. Mobile technology is becoming increasingly attractive as it converts traditional electronic commerce (e-commerce) into mobile commerce (m-commerce) (Min, Dong, & Chin, 2012) allowing consumers to conduct online transactions via devices such as smart phones and tablets.

 

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