Poppin’ Tags: How Consumers Communicate Uniqueness with Vintage Clothing
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Aesthetics in the 21st Century has been marked by the coexistence of many styles, with consumers often in charge of creating their own sense of personal style (Postrel, 2003). However, convergence of global trends has led to similarity across brands and price points, which makes it difficult to create an individualized appearance when shopping solely at new clothing stores. Some consumers have sought alternative sources, including thrift shops, vintage stores, clothing swaps, garage sales, do-it-yourself projects, and professionally redesigned clothing (Janigo, 2011; Reiley, 2008). The purpose of this r