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CUL

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Event

Description

With substantial growth of ethnic consumers in the United States, consumers increasingly notice ethnic-inspired products (EIPs), defined as products whose designs incorporate ethnic motifs and styles into mainstream products.

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Jan 1st, 12:00 AM

Ethnic-Inspired Products: From the Experiential Consumption View

With substantial growth of ethnic consumers in the United States, consumers increasingly notice ethnic-inspired products (EIPs), defined as products whose designs incorporate ethnic motifs and styles into mainstream products.

 

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