Re-evaluation of Laver’s Law in the context of fashion trend revival
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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There is significant research that does shows historical continuity in fashion trends (e.g., Lowe & Lowe, 1983). These theories and research methods are used today by many designers, fashion forecasters and trend analyzers (e.g., Seivewright, 2012);; Laver’s Law of Fashion is one such theoretical framework.