Track

SSR

Presentation Type

Poster

Description

The purpose of this study was to examine key factors that influence consumers’ purchase intention of green activewear using the modified theory of planned behavior (Ajzen, 1991).

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Nov 11th, 12:00 AM

Factors Influencing Consumers' Purchase Intention of Green Activewear

The purpose of this study was to examine key factors that influence consumers’ purchase intention of green activewear using the modified theory of planned behavior (Ajzen, 1991).

 

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