Track
SSR
Presentation Type
Poster
Description
The purpose of this study was to examine key factors that influence consumers’ purchase intention of green activewear using the modified theory of planned behavior (Ajzen, 1991).
COinS
Nov 11th, 12:00 AM
Factors Influencing Consumers' Purchase Intention of Green Activewear
The purpose of this study was to examine key factors that influence consumers’ purchase intention of green activewear using the modified theory of planned behavior (Ajzen, 1991).