Track

SSR

Presentation Type

Poster

Description

The purpose of this study was to investigate the effect of environmental education (internal factor) on Generation Y’s willingness to pay more for eco-friendly fashion products by controlling external factor, product and product description.

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Nov 11th, 12:00 AM

Does Environmental Education Matter?

The purpose of this study was to investigate the effect of environmental education (internal factor) on Generation Y’s willingness to pay more for eco-friendly fashion products by controlling external factor, product and product description.

 

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