An Exploration of Millennial Consumer's Perceptions of Social Responsibility Product Attributes: USA Made vs. Foreign Made Apparel

The literature reports mixed results regarding Millennials' ethical purchase behaviors, with some studies reporting positive purchase intentions toward ethical products (e.g., Bucic, Harris, & Arli, 2012), and others finding an intention-behavior gap. the literature reports mixed results regarding Millennials' ethical purchase behaviors, with some studies reporting positive purchase intentions toward ethical products (e.g., Bucic, Harris, & Arli, 2012), and others finding an intention-behavior gap. Considering these contradicting assessments, we address the following research questions: