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The purpose of this research is to determine what motivates consumers to make purchases of clothing, and what factors influence their decision to continue to participate in the overconsumption of clothing. Research questions of interest include: Why do women buy clothing? What retailers encourage these consumption patterns? Are women overconsuming intentionally?

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Nov 11th, 12:00 AM

Too much stuff: Motivators of overconsumption

The purpose of this research is to determine what motivates consumers to make purchases of clothing, and what factors influence their decision to continue to participate in the overconsumption of clothing. Research questions of interest include: Why do women buy clothing? What retailers encourage these consumption patterns? Are women overconsuming intentionally?

 

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