Track
SSR
Presentation Type
Event
Description
The purpose of this research is to determine what motivates consumers to make purchases of clothing, and what factors influence their decision to continue to participate in the overconsumption of clothing. Research questions of interest include: Why do women buy clothing? What retailers encourage these consumption patterns? Are women overconsuming intentionally?
Too much stuff: Motivators of overconsumption
The purpose of this research is to determine what motivates consumers to make purchases of clothing, and what factors influence their decision to continue to participate in the overconsumption of clothing. Research questions of interest include: Why do women buy clothing? What retailers encourage these consumption patterns? Are women overconsuming intentionally?
