Track

SSR

Presentation Type

Poster

Description

Customers’ desire to shop thrift struggle with knowing where to find the best selection of products and thrift stores generally have minimal budgets for advertising (Christiansen & Snepenger, 2005). To aid in these challenges, Christiansen and Snepenger (2005) identified the existence of a “thrift maven” as someone who encourages thrift shopping by passing on information of the thrift markets to other individuals. In this study, we explored any “thrift mavens” among fashion design students and their post purchase word-of-mouth behaviors regarding their thrift items and retailers.

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Nov 11th, 12:00 AM

Fashion Design Students as "Thrift Mavens": An Interpretive Approach to How Fashion Design Students Can Influence Thrift Shopping

Customers’ desire to shop thrift struggle with knowing where to find the best selection of products and thrift stores generally have minimal budgets for advertising (Christiansen & Snepenger, 2005). To aid in these challenges, Christiansen and Snepenger (2005) identified the existence of a “thrift maven” as someone who encourages thrift shopping by passing on information of the thrift markets to other individuals. In this study, we explored any “thrift mavens” among fashion design students and their post purchase word-of-mouth behaviors regarding their thrift items and retailers.

 

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