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Time, as traditionally understood and utilized in the fashion industry has become irrelevant due to changes in technology. The internet and many technical applications have compressed time and made seasonal or trend markers obsolete. Increasingly fashion faces issues of being inefficient and not cost effective. How might the industry adapt to this new conception of time to become more efficient, less wasteful and create a product that has greater value? How can changes in perceptions of time change the style narrative that designers use to connect to their customers?

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Nov 11th, 12:00 AM

A New Approach to Time in Fashion

Time, as traditionally understood and utilized in the fashion industry has become irrelevant due to changes in technology. The internet and many technical applications have compressed time and made seasonal or trend markers obsolete. Increasingly fashion faces issues of being inefficient and not cost effective. How might the industry adapt to this new conception of time to become more efficient, less wasteful and create a product that has greater value? How can changes in perceptions of time change the style narrative that designers use to connect to their customers?

 

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