A New Integrated Framework for the Sustainable Performance of Fast Fashion Firms
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
Fast fashion as a manufacturing strategy has potential for satisfying consumer desires for new products at affordable prices, while making manufacturing more sustainable and efficient if managed right. To guide fast fashion firms in building more robust business model, this study proposes a new conceptual framework that incorporates a sustainable business strategy for a long-term business success.