Track

SSR

Presentation Type

Poster

Description

Fast fashion as a manufacturing strategy has potential for satisfying consumer desires for new products at affordable prices, while making manufacturing more sustainable and efficient if managed right. To guide fast fashion firms in building more robust business model, this study proposes a new conceptual framework that incorporates a sustainable business strategy for a long-term business success.

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Nov 11th, 12:00 AM

A New Integrated Framework for the Sustainable Performance of Fast Fashion Firms

Fast fashion as a manufacturing strategy has potential for satisfying consumer desires for new products at affordable prices, while making manufacturing more sustainable and efficient if managed right. To guide fast fashion firms in building more robust business model, this study proposes a new conceptual framework that incorporates a sustainable business strategy for a long-term business success.

 

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