Track

CB

Presentation Type

Poster

Description

The purpose of this study was to examine consumers’ use of online fashion product rental services as communicated through social media and interpreted through the framework of Institutional Theory.

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Nov 11th, 12:00 AM

Exploring Non-ownership Apparel Consumption through Online Fashion Product Rental Services: An Application of Institutional Theory

The purpose of this study was to examine consumers’ use of online fashion product rental services as communicated through social media and interpreted through the framework of Institutional Theory.

 

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