Track

CB

Presentation Type

Poster

Description

Faith driven consumers refer to devout Christian consumers whose consumption and shopping behavior is strongly influenced by Christian values and worldviews (Faithnomics.com, 2012). This segment of consumers accounts for 17% of the US population, or 41 million people. By size, it is similar to the Hispanic segment of the market; however, with $1.75 trillion, the annual spending power of this segment is 75% more than that of the Hispanic segment (Faithnomics.com, 2012). Strong moral and Christian values rather than simple consumer needs drive their purchase decisions in the marketplace. In this study, the authors define the consumption behavior based on the biblical views and teachings as faith driven consumption (FDC).

Share

COinS
 
Nov 11th, 12:00 AM

Religiosity, Faith Driven Consumption, and Apparel Shopping Orientation

Faith driven consumers refer to devout Christian consumers whose consumption and shopping behavior is strongly influenced by Christian values and worldviews (Faithnomics.com, 2012). This segment of consumers accounts for 17% of the US population, or 41 million people. By size, it is similar to the Hispanic segment of the market; however, with $1.75 trillion, the annual spending power of this segment is 75% more than that of the Hispanic segment (Faithnomics.com, 2012). Strong moral and Christian values rather than simple consumer needs drive their purchase decisions in the marketplace. In this study, the authors define the consumption behavior based on the biblical views and teachings as faith driven consumption (FDC).

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.