Track

CB

Presentation Type

Poster

Description

Little research on luxury goods consumption has been conducted in social contexts with individualistic Western young adult consumers. Thus, this study aims to investigate relationships between influential factors and purchase intentions toward luxury fashion brands and to determine whether or not competitiveness as an individual trait moderates these relationships.

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Nov 11th, 12:00 AM

Factors Influencing Purchase Intention toward Luxury Fashion Brands

Little research on luxury goods consumption has been conducted in social contexts with individualistic Western young adult consumers. Thus, this study aims to investigate relationships between influential factors and purchase intentions toward luxury fashion brands and to determine whether or not competitiveness as an individual trait moderates these relationships.

 

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