Track

CB

Presentation Type

Poster

Description

The purposes of this research are (1) to review EEG/ERP research that may be applicable to understanding how consumers actually but subconsciously process fashion-related information or stimuli and (2) to speculate about possible uses of ERP experiments as a new research tool to study fashion consumer behavior.

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Nov 11th, 12:00 AM

EEG/ERP Research in Consumer Perceptions of Apparel Products

The purposes of this research are (1) to review EEG/ERP research that may be applicable to understanding how consumers actually but subconsciously process fashion-related information or stimuli and (2) to speculate about possible uses of ERP experiments as a new research tool to study fashion consumer behavior.

 

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