Track

CB

Presentation Type

Poster

Description

This study aims to empirically investigate the factors affecting consumer’s fast fashion brand loyalty from an international perspective by examining Taiwanese college students’ perceptions of and loyalty towards fast fashion.

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Nov 11th, 12:00 AM

Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion

This study aims to empirically investigate the factors affecting consumer’s fast fashion brand loyalty from an international perspective by examining Taiwanese college students’ perceptions of and loyalty towards fast fashion.

 

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