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Despite the growing popularity of music festivals, no studies have examined the consumption experience specifically within such contexts. Thus, the purpose of this study was to examine Americana music festivals as a particular kind of experiential “consumptionscape” (Ger & Belk, 1996) whereby festivalgoers’ consumption of goods and services take place in a hedonic festival atmosphere crafted by festival organizers.

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Nov 11th, 12:00 AM

Americana Music Festivals: An Ethnographic Exploration of the Experiential Consumptionscape

Despite the growing popularity of music festivals, no studies have examined the consumption experience specifically within such contexts. Thus, the purpose of this study was to examine Americana music festivals as a particular kind of experiential “consumptionscape” (Ger & Belk, 1996) whereby festivalgoers’ consumption of goods and services take place in a hedonic festival atmosphere crafted by festival organizers.

 

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