Gender Differences in Consumer-Retailer Relationship Building via Retail Store Attributes
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
Although the importance of relationship marketing is well understood in marketing in general, research, to date, has been limited to: (1) developing conceptual studies proposing relationship marketing models across different service/retail contexts, (2) examining its outcomes such as satisfaction, commitment, trust, and attitudinal and behavioral loyalty, and (3) testing selected attributes driving customer-company relationship building. Less attention has been paid to consumer-company relationship building via a variety of retail attributes and its moderators. This study aims to enrich the current knowledge by exploring: (1) how a comprehensive set of retail attributes affects consumer-retailer relationship building and (2) if such relationship building process differs by gender.