Track

MMGT

Presentation Type

Poster

Description

Researchers interested in social status have studied it primarily as related to consumption of luxury fashion products. Several researchers identified antecedents to luxury consumption including need for uniqueness (Jeon & Park, 2005), hedonic purchase motives, materialism, and product conspicuousness (Hudders, 2012). There is limited empirical research investigating consumption of non-physical status markers. Thus, we proposed that consumer attributes also influence attitudes toward and purchase intention relative to “storied” fashion products.

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Nov 11th, 12:00 AM

The Evolving Customer Experience: Consumer Response to 'Storied' Fashion Products

Researchers interested in social status have studied it primarily as related to consumption of luxury fashion products. Several researchers identified antecedents to luxury consumption including need for uniqueness (Jeon & Park, 2005), hedonic purchase motives, materialism, and product conspicuousness (Hudders, 2012). There is limited empirical research investigating consumption of non-physical status markers. Thus, we proposed that consumer attributes also influence attitudes toward and purchase intention relative to “storied” fashion products.

 

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