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MVP

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Event

Description

The purpose of this study was to evaluate the effectiveness of Facebook ad by a small business through experimentation with 12 boosted ads on its Facebook page. The specific objectives were: to generate average Facebook ad performance measures from 12 paid ads, to compare average performance measures between six $15.00 ads and six $25.00 ads, to evaluate this small business’ Facebook ad performance measures against Facebook ad industry benchmarks, and to identify sales and consumer comments generated by these 12 Facebook ads.

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Nov 11th, 12:00 AM

The Effectiveness of Facebook Ads - An Experiment with a Small Business

The purpose of this study was to evaluate the effectiveness of Facebook ad by a small business through experimentation with 12 boosted ads on its Facebook page. The specific objectives were: to generate average Facebook ad performance measures from 12 paid ads, to compare average performance measures between six $15.00 ads and six $25.00 ads, to evaluate this small business’ Facebook ad performance measures against Facebook ad industry benchmarks, and to identify sales and consumer comments generated by these 12 Facebook ads.

 

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