Can Visual Quality of Websites Affect Time Perception?
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
Website visual quality is one of the most important factors in determining the first impression of a website which influences users’ attitudes and behaviors towards the website. Previous research that investigated visual quality of websites tended to limit their interest to immediate responses such as attractiveness and performance efficiency. On the other hand, little research has been done to understand whether the first impression of the website created by visual quality can influence consumers’ cognition and behavior beyond the immediate response. To fill this gap, the present study is designed to investigate to what extent visual quality of a website can influence consumers’ online engagement and time perception.