Track

MB

Presentation Type

Event

Description

Privacy is defined as a two-dimensional construct, involving physical space and information (Goodwin 1991). On the other hand cybersecurity can be defined as ‘‘a security relevant system event in which the system’s security policy is disobeyed or otherwise breached’’ (Shirey, 2000). There is a paucity of studies that has examined consumer perceptions of cybersecurity, furthermore, the role of gender with regards to privacy and security has provided mixed results (Yao, Rice, & Wallis, 2007; Sheehan, 1999). Thus, this study is a step toward filling the gap in the literature and was exploratory in nature and analyzed consumers’ perception of cybersecurity and privacy with respect to gender differences.

Share

COinS
 
Nov 11th, 12:00 AM

Does Gender Matter: An Exploratory Study of Influence of Cybersecurity, Privacy, and Trust on Purchase Intention

Privacy is defined as a two-dimensional construct, involving physical space and information (Goodwin 1991). On the other hand cybersecurity can be defined as ‘‘a security relevant system event in which the system’s security policy is disobeyed or otherwise breached’’ (Shirey, 2000). There is a paucity of studies that has examined consumer perceptions of cybersecurity, furthermore, the role of gender with regards to privacy and security has provided mixed results (Yao, Rice, & Wallis, 2007; Sheehan, 1999). Thus, this study is a step toward filling the gap in the literature and was exploratory in nature and analyzed consumers’ perception of cybersecurity and privacy with respect to gender differences.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.