Event Title
Track
MVP
Presentation Type
Poster
Description
The purpose of this study to examine the role that visual and verbal information about the shapewear’s performance in consumers’ perceived performance risk and perceived physical attractivenesss, which in turn affects their attitudes and purchase intentions toward the shapewear and the e-tailer. As shown in Figure 1, a conceptual model was proposed.
The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision
The purpose of this study to examine the role that visual and verbal information about the shapewear’s performance in consumers’ perceived performance risk and perceived physical attractivenesss, which in turn affects their attitudes and purchase intentions toward the shapewear and the e-tailer. As shown in Figure 1, a conceptual model was proposed.
