Track

MVP

Presentation Type

Poster

Description

The purpose of this study to examine the role that visual and verbal information about the shapewear’s performance in consumers’ perceived performance risk and perceived physical attractivenesss, which in turn affects their attitudes and purchase intentions toward the shapewear and the e-tailer. As shown in Figure 1, a conceptual model was proposed.

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Nov 11th, 12:00 AM

The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision

The purpose of this study to examine the role that visual and verbal information about the shapewear’s performance in consumers’ perceived performance risk and perceived physical attractivenesss, which in turn affects their attitudes and purchase intentions toward the shapewear and the e-tailer. As shown in Figure 1, a conceptual model was proposed.

 

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