The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The purpose of this study to examine the role that visual and verbal information about the shapewear’s performance in consumers’ perceived performance risk and perceived physical attractivenesss, which in turn affects their attitudes and purchase intentions toward the shapewear and the e-tailer. As shown in Figure 1, a conceptual model was proposed.