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Based on the extended TAM, the study examined the effects of technology acceptance variables, FEA variables, and environmental concerns on consumers’ attitude towards purchasing solar-powered clothing. Solar-powered clothing was chosen as the topic of this research due to the increasing focus and development of the product by researchers (Cho, 2010) and the pro-environmental attributes of the product.

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Nov 13th, 12:00 AM

Consumers' acceptance of wearable technology: Antecedents in a technology acceptance model (MS - 2nd place)

Based on the extended TAM, the study examined the effects of technology acceptance variables, FEA variables, and environmental concerns on consumers’ attitude towards purchasing solar-powered clothing. Solar-powered clothing was chosen as the topic of this research due to the increasing focus and development of the product by researchers (Cho, 2010) and the pro-environmental attributes of the product.

 

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