Track

SSR

Presentation Type

Oral

Oral Session

Communication of Sustainability Initiatives

Description

This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans.

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Nov 13th, 12:00 AM

Altercentric versus Egocentric 'Green Jeans' Advertising: Impact on Dual Emotional Warmth

This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans.

 

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