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CB

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Very few studies exist that explore what retirement means to male consumers and how they use products to navigate this life transition. Further, the South American consumer has been almost completely ignored in research on consumption. As life expectancies are increasing worldwide, examination of retirement as a life phase provides opportunities for contributing to theory as well as managerial practice. The purpose of this study is to understand how males perceive the transition from working to retired life and the role of favorite appearance-related possessions in this process.

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Nov 12th, 12:00 AM

Possessions and the Transition from Working to Retired Self

Very few studies exist that explore what retirement means to male consumers and how they use products to navigate this life transition. Further, the South American consumer has been almost completely ignored in research on consumption. As life expectancies are increasing worldwide, examination of retirement as a life phase provides opportunities for contributing to theory as well as managerial practice. The purpose of this study is to understand how males perceive the transition from working to retired life and the role of favorite appearance-related possessions in this process.

 

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