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Apparel manufacturing, which left the U.S. in massive waves in the past two decades, is trickling back (Davidson, 2013). To generate useful insights on this emerging issue, this study used an in-depth case study method to systematically analyze a game-changing business model (i.e., Apparel Made 4 You (AM4U), invented and demonstrated by a company in California) that enables apparel to be made profitably in America again.

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Nov 12th, 12:00 AM

Apparel reshoring movement: a case study of a made-in-USA business model

Apparel manufacturing, which left the U.S. in massive waves in the past two decades, is trickling back (Davidson, 2013). To generate useful insights on this emerging issue, this study used an in-depth case study method to systematically analyze a game-changing business model (i.e., Apparel Made 4 You (AM4U), invented and demonstrated by a company in California) that enables apparel to be made profitably in America again.

 

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