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PPD

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Rural communities and businesses are in need of fresh approaches aimed at enhancing business and community growth, entrepreneurship, resilient response to change, and sustainability. To address the need for a more coordinated approach to rural retail business assistance, we proposed and received significant funding for a university-community partnership model called the Iowa Retail Initiative (IRI). The IRI unites university researchers, faculty, Extension professionals, students, and community partners to fulfill the university’s land grant vision of combining science, technology, and creativity to improve the quality of life in Iowa by creating thriving rural communities.

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Nov 12th, 12:00 AM

A University and Community Partnership for Enhancing Rural Business Performance and Sustainability: The Iowa Retail Initiative

Rural communities and businesses are in need of fresh approaches aimed at enhancing business and community growth, entrepreneurship, resilient response to change, and sustainability. To address the need for a more coordinated approach to rural retail business assistance, we proposed and received significant funding for a university-community partnership model called the Iowa Retail Initiative (IRI). The IRI unites university researchers, faculty, Extension professionals, students, and community partners to fulfill the university’s land grant vision of combining science, technology, and creativity to improve the quality of life in Iowa by creating thriving rural communities.

 

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