Subscribe to RSS Feed

2015
Wednesday, November 11th

A study of the symbolic clothing disposition behaviors of Generation Y

Patti Borello, Western Michigan University
Barbara Frazier, Western Michigan University

Americana Music Festivals: An Ethnographic Exploration of the Experiential Consumptionscape

Tom Turner, University of North Carolina at Greensboro
Nancy Hodges, University of North Carolina at Greensboro

Development of a Conceptual Model to Understand the Adoption of Wearable Technology

Xiao Jia, Kent State University
Jihyun Kim, Kent State University

EEG/ERP Research in Consumer Perceptions of Apparel Products

Keunyoung Oh, SUNY Buffalo State

Effect of Time Horizon Perspective on Apparel Liking

Hyunjoo Im, University of Minnesota
Jayoung Koo, University of Minnesota
Minjung Park, University of Minnesota

Effects of Generational Cohorts on Brand-Self Congruity, Emotional Brand Attachment, Perceived Investment, and Repurchase Behavior regarding Luxury Goods

Jihyun Kim, Kent State University
Hyun-Mee Joung, Northern Illinois University

Exploring Factors Influencing Perceived Quality on Sportswear Fabric

Hyo Jung Chang, Texas Tech University
Jaeki Song, Texas Tech University
Changdong Yeo, Texas Tech University
Jungkyu Kim, Texas Tech University

Exploring Non-ownership Apparel Consumption through Online Fashion Product Rental Services: An Application of Institutional Theory

Sasikarn C. Cook, University of North Carolina at Greensboro
Nancy Hodges, University of North Carolina at Greensboro

Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion

Jin Su, Indiana University of Pennsylvania
Aihwa Chang, National Chengchi University

Factors Influencing Purchase Intention toward Luxury Fashion Brands

Hyo Jin Eom, University of Georgia
Yoo-Kyoung Seock, University of Georgia

Fashion Adoption Groups and Consumer-Brand Relationships

Jane E. Workman, Southern Illinois University
Seung-Hee Lee, Southern Illinois University
Kyangho Jung, Seoul National University

Luxury Consumption Behavior: A Value-Based Segmentation of the US Consumers

Srikant Manchiraju, Florida State University
Sonali Diddi, Colorado State University

Meta-analysis on the Effects of Fashion Product Attributes on Fashion Product Purchasing Decision

Jung-Woo Lee, Gachon University
Mi Young Kim, Gachon University

Older Women's Experience with Online Apparel Shopping

Youngji Lee, Iowa State University
Mary Lynn Damhorst, Iowa State University

Probability or Non-probability Samples: Testing Univariate Estimates vs Multivariate Relations

Gargi Bhaduri, Kent State University

Religiosity, Faith Driven Consumption, and Apparel Shopping Orientation

Lizhu Davis, California State University, Fresno
Tun-Min Catherine Jai, Texas Tech University

Social Media or Personal Selling? Strategy for Successful Sales of Student Projects

Paula B. Sampson, Ball State University

The battle of the sexes: The effects of gender, product category, & design complexity on product purchase intention and likeability

Olivia Johnson, Auburn University
Veena Chattaraman, Auburn University

The Effects of "Social" Consumer Attributes on Engagement in Social Network Sites

Hyejune Park, SUNY Oneonta

Understanding Smart Shopper Feeling From Consumers' Perspective

Jongeun Rhee, University of Wisconsin-Stout

We Are Veterans: The Therapeutic Effects of Clothing Related to Self-Concept

Hyo Jung Chang, Texas Tech University

Who Are These Sneakerheads?

Jin Woo Choi, Oregon State University
Brigitte Cluver, Oregon State University
Minjeong Kim, Indiana University

Thursday, November 12th

An Exploration of Body Image Perceptions and Education Needs of Military Parents of Preschool Children

Hyo Jung Chang, Texas Tech University
Debra Reed, Texas Tech University
Barent McCool, Texas Tech University
Morgan Ziegler, Texas Tech University

I "Heart" You: The Effects of Consumer' Schema Congruity/Incongruity on Attention, Recognition and Evaluation of Fair Labor Messages from Apparel Brands

Gargi Bhaduri, Kent State University
Jung Ha-Brookshire, University of Missouri

No problem, I'll just return it! Purchase effort, product returns, and cognitive dissonance

Hye-Shin Kim, University of Delaware

Possessions and the Transition from Working to Retired Self

Lina M. Ceballos, University of North Carolina at Greensboro
Nancy N. Hodges, University of North Carolina at Greensboro

Friday, November 13th

A Model of organic Consumption

Haesun Park-Poaps, Morgan State University

An Exploration of Clothing Selection Motivations and Meaning of Possessions for Children in Foster Care Homes

Hyo Jung Chang, Texas Tech University
Malinda Colwell, Texas Tech University
Desiree Henderson, Texas Tech University

Female consumers' utilization of diagnostic cues to evaluate work wear assortments in major department stores

Lizet Bezuidenhout, University of Pretoria
Bertha Jacobs, University of Pretoria
Nadine Sonnenberg, University of Pretoria

Product Desires and Motivations of Millennial Shoppers

Amy Dorie, Iowa State University
David Loranger, Philadelphia University
Nancy Rabolt, San Francisco State University