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2015
Wednesday, November 11th

Brand Charisma: Word-Of-Mouth and Gender

Seung-Hee Lee, Southern Illinois University
Jane E. Workman, Southern Illinois University
Kyangho Jung, Seoul National University

Brand Personality, Consumer Satisfaction and Loyalty: A Perspective from Denim Jeans

Jin Su, Indiana University of Pennsylvania
Xiao Tong, University of Alabama

Can Visual Quality of Websites Affect Time Perception?

Hyunjoo Im, University of Minnesota
Young Ha, California State University, Long Beach

Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration

Ran Huang, University of Tennessee
Sejin Ha, University of Tennessee

Consumer Response to Exterior Atmospherics at a University-Branded Merchandise Store

Karen H. Hyllegard, Colorado State University
Jennifer Paff Ogle, Colorado State University
Ruoh-Nan Yan, Colorado State University
Kevin Kissell, Colorado State University

Cross-Cultural Validation of a Fashion Brand Image Scale

Eunjoo Cho, University of Arkansas
Ann Marie Fiore, Iowa State University
Daniel W. Russell, Iowa State University

Customer Interface Design for Co-Creation in the Social Era

Ju-Young M. Kang, University of Hawaii at Manoa

Does Gender Matter: An Exploratory Study of Influence of Cybersecurity, Privacy, and Trust on Purchase Intention

Sanjukta Pookulangara, University of North Texas

Enticed by Group Buying Deals? Effects of Group Buying Websites on Impulsive Buying

Soo Kyoung Kim, Oregon State University
Minjeong Kim, University of Indiana

Exploring small businesses' perceived importance, benefits and challenges of B2B networking

Hyejeong Kim, California State University, Long Beach
Sang-Eun Byun, Auburn University
Siyuan Han, Auburn University
Carol Centrallo, Auburn University

Exploring the Determinants of Influential eWOM in Virtual Communities: An Empirical Study

Yizhuo Chen, North Carolina State University
Yingjiao Xu, North Carolina State University

Impact of Consumers' Risk Perceptions to Product Performance on Channel Usage Behavior in Relation to Online Apparel Shopping

Ui-Jeen Yu, Illinois State University
Eun-Joo Cho, University of Arkansas

Omni-Channel Purchase Journey with Multi-Device Paths

Su Lun Novikoff, University of Hawaii at Manoa
Caitlen Schmidt, University of Hawaii at Manoa
Ju-Young M. Kang, University of Hawaii at Manoa

Relationship between Experience Economy Dimensions and Perceived Experiential Value in the Context of Indian Shopping Malls

Amrut Sadachar, Auburn University
Ann Marie Fiore, Iowa State University

The Effect of Sensory Visual Presentations on Consumer's Buying Decisions: A fMRI Study

Tun-Min Catherine Jai, Texas Tech University
Dan Fan, Texas Tech University
Weidong Cai, Stanford University
Forrest S. Bao, Akron University

The Effectiveness of Facebook Ads - An Experiment with a Small Business

Runying Chen, East Carolina University

The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands

Eunjoo Cho, University of Arkansas
Ui-Jeen Yu, Illinois State University
Ann Marie Fiore, Iowa State University

The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision

Eonyou Shin, Iowa State University
Ling Zhang, Iowa State University
Chanmi Hwang, Iowa State University
Fatma Baytar, Iowa State University

What do consumers think about widespread fashion counterfeits? A Q-methodological analysis of the diverse viewpoints

Seung-Hee Lee, Southern Illinois University
Kyangho Jung, Seoul National University
Jonghwan Eun, Seoul National University
Jane E. Workman, Southern Illinois University

Thursday, November 12th

Consumers' Narrative Transportation on Social Media: A Study of Instagram of Fashion Brands

Ran Huang, University of Tennessee
Sejin Ha, University of Tennessee
Jee-Sun Park, Incheon National University

How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"?

Sanuwar Rashid, Auburn University
Wi-Suk Kwon, Auburn University

Let Me Tell You a Story!: Effects of Electronic Word-of-Mouth on Brand Value Co-Creation and Brand Trust in Social Media

Christin Seifert, Auburn University
Wi-Suk Kwon, Auburn University

User-generated Content across Social Media: An Apparel vs. Service Brand Comparison

Songyee Hur, University of Tennessee
Sejin Ha, University of Tennessee

Friday, November 13th

Investigation of Micro-blogging marketing strategy of Fashion brand: via big data and machine learning methodology

Ruirui Zhang, Framingham State University
Shan Xue, Oregon State University
Leslie D. Burns, Oregon State University

Is Made-in-USA Branding Strategy Effective? The Influence of Consumers' Brand Expectations

Gargi Bhaduri, Kent State University

Predicting Consumer Adoption of QR Code Stores for Apparels across Times of Use Experience

Wanmo Koo, Western Illinois University
Eunjoo Young Kim, Chungbuk National University

Why we hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook

Whitney Ginder, Auburn University
Wi-Suk Kwon, Auburn University